Apple-MLS Deal Expands Accessibility with More Outlets, Messi's Star Power, and New Sunday Spotlight Game

Preview
The new Apple-MLS deal has significantly expanded the accessibility and reach of Major League Soccer (MLS) content, particularly with the addition of more outlets, the inclusion of Lionel Messi, and the introduction of the Sunday spotlight game.
Preview
Preview

Expanded Outlets

The partnership between Apple and MLS has grown to include several major platforms, enhancing the viewing experience for fans. This expansion includes:
  1. Apple TV: The primary platform for MLS Season Pass, which provides access to every MLS game without blackouts, along with in-depth coverage, analysis, and exclusive content.
    Preview
  2. Comcast: Integration with Xfinity allows matches to be seamlessly incorporated into the Xfinity user interface, making it easier for customers to find and watch games.
    Preview
  3. DIRECTV: New for the 2025 season, DIRECTV residential customers can subscribe to MLS Season Pass directly through their satellite guide, with a free preview period from February 22 to March 1.

Inclusion of Lionel Messi

Lionel Messi's presence in the league has been a major draw, with his matches receiving significant attention. For instance, his MLS Cup Playoffs debut with Inter Miami broke an Apple viewership record, underscoring his impact on the league's popularity. Additionally, Messi's matches are often highlighted through special streams, such as the "Player Spotlight" stream on TikTok, which focuses exclusively on him throughout the match.

Sunday Spotlight Game

A new feature introduced for the 2025 season is the "Sunday Night Soccer" game, which will spotlight the most compelling MLS matchups each week. This includes:
  • Enhanced Production: Matches will feature enhanced production and dedicated studio programming, including bespoke graphics in English and Spanish.
  • Broadcast Talent: The games will be called by top broadcasters, with English commentary by Jake Zivin, Taylor Twellman, and Andrew Wiebe, and Spanish commentary by Sammy Sadovnik and Diego Valeri.
  • Free Streaming: These matches will be available to stream for free for Apple TV+ subscribers, providing a unique viewing experience without additional costs.
The inaugural "Sunday Night Soccer" match will feature San Diego FC making its debut against the reigning MLS Cup champions, LA Galaxy, on February 23 at 7 p.m. ET.
Overall, the expanded deal between Apple and MLS aims to deliver a more comprehensive and accessible viewing experience, leveraging the star power of players like Messi and introducing new programming to engage fans.