Coors Light Temporarily Rebrands as 'Mondays Light' to Combat Post-Super Bowl Blues

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Coors Light has temporarily rebranded itself as "Mondays Light" following a series of intentionally misspelled advertisements. The campaign, which began on January 13, 2025, was designed to capitalize on the phrase "a case of the Mondays," a popular idiom that describes the feeling of dread associated with the start of the workweek.

The campaign includes limited-edition packaging that features the new branding, "Mondays Light," and is available in 12-packs and 24-packs at select retailers nationwide. This initiative is set to coincide with the Super Bowl, a major event that, according to a survey by Talker Research, includes the Monday after the game as one of the most dreaded days of the year for many people. The survey found that 41% of respondents consider this Monday one of the worst, with reasons ranging from staying up late to watch the game to the end of the NFL season.

The misspelled ads, which appeared in newspapers and electronic billboards across North America, intentionally replaced the word "refreshment" with "refershment." This was part of a broader strategy to create a cultural moment and generate buzz ahead of their Super Bowl ad campaign. The campaign also includes an Instagram sweepstakes where participants can win a 12-pack of Coors Light by following the brand, posting a photo of themselves drinking the beer after the Super Bowl ad, tagging the brand, and using specific hashtags.

This year marks the third consecutive year that Coors Light has run a Super Bowl ad campaign, with this year's spot being developed by Mischief @ No Fixed Address. The brand aims to turn the typically negative connotation of "a case of the Mondays" into a positive experience by offering a beer that brings "chill" to what is often considered the worst Monday of the year.