Stellantis to Launch New Lancia Gamma at Melfi Plant in 2026, Aligning with Dare Forward 2030 Initiative

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Stellantis is set to begin production of the new Lancia Gamma at its Melfi plant in Italy in 2026. This development is part of a broader strategy under the Dare Forward 2030 initiative, which aims to significantly increase the production of electric vehicles (EVs) and achieve carbon neutrality by 2038.
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Lancia Gamma Details

The new Lancia Gamma, known internally as the New Thema, is expected to complete the brand's range by 2030. It will be based on the STLA Large platform, which supports a variety of vehicle types and sizes, including both electric and hybrid models. The Gamma will be a D-segment EV sedan, marking a significant step in Lancia's return to the market with a focus on sustainable and advanced technologies.
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Melfi Plant Production Plans

The Melfi plant is undergoing a significant transformation to support the production of five new models, including the Lancia Gamma and the Opel Manta, starting in 2026. This expansion is part of Stellantis' broader plan to increase its electrified vehicle portfolio and align with global trends towards sustainable transportation. The plant's expected production is projected to reach approximately 250,000 to 260,000 units per year by 2026.

Market Impact

The introduction of the new Lancia Gamma is expected to have several market impacts:
  1. Market Re-entry and Expansion: Lancia's return to the market with the Gamma and other new models is part of a strategy to re-establish the brand's presence in Europe and potentially other markets. This move is supported by plans to expand dealerships across Europe by 2024.
  2. Electrification and Sustainability: The Gamma's electrified platform aligns with Stellantis' commitment to reducing carbon emissions and achieving 100% BEV sales in Europe by 2030. This focus on electrification is expected to attract environmentally conscious consumers and meet stricter emissions regulations.
  3. Technological Advancements: The Gamma will incorporate advanced technologies and materials, including a high percentage of recycled materials, to enhance sustainability and appeal to modern consumers.
  4. Competitive Positioning: By leveraging the STLA Large platform, the Gamma aims to offer a competitive edge in the D-segment EV market, providing a mix of performance, range, and innovative features. This could help Lancia capture a broader customer base and strengthen its position against other luxury and performance-oriented brands.
Overall, the new Lancia Gamma represents a strategic move by Stellantis to revitalize the Lancia brand, support its sustainability goals, and enhance its competitive position in the evolving automotive market.