AdMob eCPM Rates, Ad Types, and Supported Countries in 2024

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AdMob eCPM, Ad Types, and Supported Countries as of December 2024

eCPM Rates

  • Banner Ads: $2.80 per 1,000 ad views.
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  • Interstitial Ads: $4.80 per 1,000 ad views.
  • Rewarded Video Ads (iOS): Up to $20.50.
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  • Banner Ads (US - Android): $0.61.
  • Banner Ads (France - Android): $0.49.

Ad Types Supported by AdMob

  1. Banner Ads
  2. Interstitial Ads
    • Static Interstitial
    • Video Interstitial
  3. Rewarded Video Ads
  4. **Text, Image & Media-Rich Ads**

Supported Countries

AdMob supports advertising in numerous countries, but specific eCPM rates and performance can vary significantly by region. Here are some examples:
  1. United States
    • High eCPM for banner ads on iOS and Android.
    • High eCPM for rewarded video ads on iOS.
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  1. France
    • Lower eCPM for banner ads compared to the US.
  2. Tier 1 Countries
    • Generally higher eCPM rates compared to Tier 2 and Tier 3 countries.
    • Includes countries like the US, UK, Canada, etc.
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  1. Tier 2 and Tier 3 Countries
    • Lower eCPM compared to Tier 1 countries.
    • Includes countries like India, Brazil, Mexico, etc.

Summary

AdMob offers various ad formats including banner ads, interstitial ads (both static and video), and rewarded video ads. The eCPM rates vary significantly based on the ad type and the country. Higher eCPM rates are typically observed in Tier 1 countries like the US, while lower rates are seen in Tier 2 and Tier 3 countries.